Let's get the kids ready for school!

Dom Dobroty

Fundación • Moscow

To collect a child to school means to help him enter the new academic year calmly, beautifully and with the feeling that he was expected. School is not only about lessons, grades and homework. It is about first discoveries, friendship, growing up, small victories, new interests and dreams. Each child comes there with his own character, his own abilities and his own special way. One is important comfortable backpack, another - beautiful notebooks, the third - a uniform in which he feels confident. But for many families, preparing for school is a heavy financial burden. Clothes, shoes, stationery, a backpack, and a change of clothes are all necessary at once, and parents may not always be able to buy their children even the most basic items. It is important for us that children from families who are currently struggling can celebrate the start of school with joy rather than anxiety. We want them to be able to choose items that fit their size and preferences, try them on, and feel a sense of celebration and self-worth. Gift cards from Detsky Mir and OZON give families the opportunity to buy what their children really need for school. Let's help children start the school year with a beautiful, confident, and kind feeling that there are people who care about them.