Artificial intelligence can't feel empathy. But it can help the people who show it every day.
In a guest column for Forbes, Tooba founder Ramazan Medzhidov explained how neural networks are changing charity. They help people find the campaigns that matter to them faster, and they help foundation staff spend less time on paperwork, reports and other routine tasks.
In 2025, Tooba launched a smart feed built on an analysis of more than 400,000 donations. It picks the most relevant campaigns for each user. As a result, total donations grew by 15%.
AI assistants help the foundations themselves, too. Since they were introduced at Tooba, preparing reports and processing requests has become 40% faster. That means staff have more time for what matters most: helping people.
But technology calls for caution. Artificially generated images must never replace real stories. Still, they can help when showing the face of someone being helped would be unsafe or unethical.
Artificial intelligence won't replace human empathy. Its job is to clear away needless obstacles and help good deeds happen faster.
Read more in Ramazan Medzhidov's column for Forbes.
