The Culture of Charity foundation has released its annual study of the Russian online donation market.
According to its data, charity platforms raised 2.57 billion rubles in 2025, 57% more than the year before.
One billion rubles of that amount was given by users to good causes through Tooba. That is 87% of all donations raised by the private independent platforms covered in the study.
This result made Tooba the largest independent charity project by amount raised.
Behind the big number are thousands of human stories: treatment and rehabilitation for children, help for adults, support for families, and systemic and social projects.
Every single transfer became part of the shared result.
In 2025, Tooba also continued to develop technology for charity. The smart feed helps users find the campaigns close to their hearts faster, and AI tools free foundation staff from routine tasks.
This billion was raised not only by the platform, but by people.
Thank you to everyone who helped, spread the word about campaigns, and believed that even a small donation can change someone's life!
Read more in the Miloserdie portal's article.
